This grassroots project engages social circles of women who own or have influence over agricultural land in Raccoon River Watershed to be a part of the ‘butterfly effect’—to increase knowledge about land use practices and their impact on the area’s shared environment. The project involves a series of in-person events to build community: 1) a workshop luncheon on soil health and food that will bring together over 50 neighboring women in their social circles with national author Anne Bikle (What Your Food Ate); as well as 2) two follow-up conversation events (approximately 6-10 attendees, each) around such topics as fostering land-use collaboration with tenant-farmers. Because these events bring together methods of community organizing through social circles and research on collaborative storytelling, this project’s community members and researchers will compile these strategies and templates of the events into Butterfly Effect toolkits to share at invited presentations with a larger network of organizations interested in implementing these strategies with their landowner-partners.